As business leaders, staying ahead of digital trends is critical to maintaining competitive advantage. Google’s AI Overviews (AIOs) are fundamentally altering the SEO landscape, reducing website click-through rates by 34.5% by delivering immediate, AI-generated answers on the search engine results page (SERP).

Google has just wrapped up its latest core algorithm update, which rolled out over 14 days from March 13 to March 27, 2025.

Did you know that nearly 65% of Google searches now end without a single click?