You’ve recently opened a clinic specializing in functional and integrative services—congrats!
But here’s the big question: How are local patients finding you?
Who’s searching for your practice, and what’s the secret to driving new leads?
Let’s break it down.
Patients weigh practicality—like your location, insurance options, and appointment availability—against trust factors—think reviews, ratings, and recommendations. Nail both, and you’re golden.
Here’s How to Make It Happen:
Boost Your Visibility: Locals are typing "functional medicine near me" or "integrative clinic in [your city]" or "doctor near me" into Google.
If your clinic isn’t popping up, optimize your Google My Business profile.
Add your address, hours, services, and photos—claim it, verify it, own it.
Simplify the Practical Stuff: Make it easy for patients to choose you.
Clearly list your location, accepted insurance plans (very important), and booking details on your website and social media.
If this info is missing or outdated, you’re losing leads.
Build Trust Fast: Reviews are your superpower.
Ask satisfied patients to share their experiences on Google or Yelp.
Respond to every review (yes, even the tough ones) to show you’re engaged.
Bonus: Add testimonials to your website for extra credibility.
Get Strategic with Content: Blog about functional and integrative medicine topics your audience cares about.
Sprinkle in keywords like "functional medicine [your city]" to boost your SEO and educate potential patients.
Tap Into the Community: Partner with local wellness businesses or practitioners for cross-promotion. Referrals can skyrocket your local presence.
What’s Holding You Back?
If leads aren’t rolling in, audit these areas.
Fix the gaps—whether it’s an unclaimed listing, unclear info, or a lack of reviews—and watch your clinic thrive.
Nathan Finfrock
Company Owner @ Finfrock Marketing
5757 W Century Blvd Suite 650-I,
Los Angeles, CA 90045