by: Nathan Finfrock
As a small to mid-sized healthcare provider, standing out in a competitive local market can be challenging.
However, with the right marketing strategies, you can attract more patients and grow your practice effectively.
I’ve spent over a decade helping healthcare businesses succeed.
Here are five proven tactics to boost your local leads, including a deeper dive into a strategy that can set you apart:
Optimize for Local SEO
Claim and update your Google My Business listing, use location-specific keywords, and encourage patient reviews. This ensures you’re visible when local patients search for services you offer.
Leverage Social Media
Share health tips, team introductions, or patient success stories on platforms like Facebook and Instagram. It’s an affordable way to build trust and engage your community.
Engage with Your Community
Sponsor local events, collaborate with nearby businesses, or host health workshops. These activities boost your visibility and demonstrate your commitment to local well-being.
Invest in a User-Friendly Website
Your website is often the first impression potential patients have of your practice. Make it mobile-friendly, easy to navigate, and include clear details about services, location, and booking options to enhance credibility and conversions.
Use Data-Driven Retargeting to Re-Engage Prospects
Many potential patients visit your website or social media but don’t book an appointment right away. By implementing retargeting campaigns using tools like Google Ads or Facebook Pixel you can serve tailored ads to these visitors as they browse online elsewhere. For example, if someone viewed your “services” page but left, you could retarget them with a special offer or a reminder of your expertise. This strategy leverages analytics to understand patient behavior, ensuring your marketing budget focuses on warm leads most likely to convert. It’s a powerful way to maximize your reach without starting from scratch.
Every practice has unique needs, and these tactics are just the beginning.
Contact me for a Free consultation. ⬇️
Nathan Finfrock
Company Owner @ Finfrock Marketing
5757 W Century Blvd Suite 650-I,
Los Angeles, CA 90045