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Digital marketing in February 2025 is reaching fresh heights, with several trends taking center stage.

by: Nathan Finfrock


Immersive experiences via AR/VR are pulling customers into brand stories like never before—think virtual try-ons or interactive events that stick.


AI isn’t just crunching numbers anymore; it’s driving real-time, personalized engagement that feels human.


Hyper-personalization is also king, with first-party data fueling custom-tailored touchpoints.


Meanwhile, employee-generated content is stealing the spotlight from influencers, offering an authentic, budget-friendly trust boost.


And don’t sleep on social search—platforms like TikTok are the new Google for discovery, pushing visual-first strategies.


Which of these trends are you seeing (or using) in your space?


 

Nathan Finfrock 

Company Owner @ Finfrock Marketing  5757 W Century Blvd Suite 650-I, Los Angeles, CA 90045

Nathan Finfrock

Company Owner @ Finfrock Marketing

5757 W Century Blvd Suite 650-I,

Los Angeles, CA 90045

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