Holistic Wellness and Mental Health: A Growing Trend Your Practice Can’t Ignore
- Finfrock Marketing
- Apr 3
- 2 min read
by: Nathan Finfrock
In today’s fast-paced world, mental health is no longer a side note it’s a cornerstone of overall well-being.
Holistic wellness, which integrates mental, physical, and emotional health, is reshaping how we approach healthcare.
For medical practices, this trend isn’t just a buzzword it’s an opportunity to connect with patients and clients in meaningful ways.
The demand for mental health services is soaring, studies show a significant uptick in patients seeking care that addresses the whole person, not just symptoms.
By embracing holistic wellness, your practice can meet this need and stand out in a competitive market.
How can you effectively market holistic wellness services?
Educate Through Social Media
Share bite-sized, valuable content on platforms like LinkedIn, Instagram, X, TikTok, and Facebook. Post “Mindfulness Tips” or explain “How Gut Health Impacts Mental Well-being” to build trust and position your practice as a go-to resource.
Host Workshops or Webinars
Offer free or low-cost sessions on topics like stress management or eating healthy for mental clarity. Promote these locally to draw in nearby clients and showcase your expertise.
Collaborate with Local Businesses
Partner up with gyms, wellness studios, spas, stores, restaurant, nonprofits, or cafes near your practice to cross-promote services. Connect and build partnerships!
Offer Free Consultations or Screenings
Invite potential clients for a complimentary wellness assessment or mental health check-in. This low-barrier entry can turn curious locals into loyal patients.
Boost Local Visibility with SEO
Update your Google My Business profile with keywords like “holistic wellness” and “mental health services near me.” Positive patient reviews will help nearby clients find you.
Join Community Events
Participate in or sponsor local health fairs, community sports, charity runs, or wellness expos. Face-to-face connections make your practice a trusted name in the community.
My Pro Tip: Platforms like Facebook and Instagram let you target people within a specific geographic radius say, 5-10 miles from your practice. This precision ensures your ads reach individuals who are close enough to visit in person, maximizing your return on investment.
For a wellness practice, this is key: potential clients are more likely to engage if your services feel convenient and accessible. You can even refine your audience further by targeting demographics (e.g., age, gender) or interests (e.g., health, wellness, meditation, or mental health), making your ads hyper-relevant to the people who need you most.
Your ads should showcase what sets your practice apart its commitment to holistic wellness, blending mental, emotional, and physical health. Short videos do best.
Offer incentives can turn curiosity into action. Include compelling offers in your ads to encourage potential clients to take that first step.
By embracing and marketing holistic wellness, your practice can meet evolving patient needs while building stronger ties in your community.
Recognize that online marketing is a gradual process; therefore, maintain consistency and focus on long-term goals.
Nathan Finfrock
Company Owner @ Finfrock Marketing
5757 W Century Blvd Suite 650-I,
Los Angeles, CA 90045
