by: Nathan Finfrock
Your customers don’t live in a monolith... or maybe they do... they live in neighborhoods, each with its own pulse or ecosystem.
Take Los Angeles as an example: Santa Monica’s eco-warriors and Koreatown’s night-owl entrepreneurs aren’t the same crowd.
Savvy businesses are picking up on it—hyper-local is the secret to unlocking growth.
Rising costs and digital overload mean blanket marketing’s losing its punch.
Instead, zoom in. Geotarget.
Collaborate with a standout local spot—perhaps a hip café in your creative neighborhood, a church, community gatherings, a gym, or an up-and-coming business in the latest buzzing suburb.
(Listen & Observe) Tune into what matters to their crowd—whether it’s sustainability, dedication, or local pride—and leverage it to your benefit.
LA businesses see 30%+ engagement spikes with this approach, and the data holds globally—urban or rural, hyper-local wins.
One retailer I know swapped city-wide mailers for a neighborhood block party and tripled their weekend sales.
Another business I collaborate with generates over $1.5 million within a 5-mile radius of its location.
Your market’s not ‘out there’— it’s right down the street.
Nathan Finfrock
Company Owner @ Finfrock Marketing
5757 W Century Blvd Suite 650-I,
Los Angeles, CA 90045